Shimano's Beam Popper lure improves its casting distance with the addition of Jet Boost, a technology that allows the popper to achieve an average flight distance of over 70m! This design allows it have to maintain a stable flight posture even in a headwind. The cup shape and buoyancy can make it swing steadily even in the waves and can be searched quickly. The Flash Boost mechanism inside the popper continues to vibrate and flash even when the lure isn't moving, further increasing attraction to fish in the area.